사회적 자기효능감, 외모관심, 외모만족, 외모관리행동에 관한 계층적 연구

• Published in: 한국의류산업학회지 Vol. 11; no. 2; pp. 271 - 277
• Main Authors: 이현옥, Hyun Ok Lee, 구양숙, Yang Suk Ku
• Format: Journal Article
• Language: Korean
• Published: 한국의류산업학회 30.04.2009
• Subjects: appearance concern; appearance management behavior; body cathexis; Social self-efficacy; 생활과학; appearance concern; body cathexis; appearance management behavior; social self-efficacy
• ISSN: 1229-2060; 2287-5743

The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.