국내 제약기업의 연구개발비 및 마케팅 비용이 기업성과에 미치는 영향 연구
The purpose of this study was to investigate the effect of R&D investment and marketing expenses on theperformance of the Korean pharmaceutical companies. The top-ranked forty companies in Korea were selected and the 6-year-long data were analyzed to obtain the correlations among R&D intensi...
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| Published in | Yaghag-hoi-ji Vol. 63; no. 4; pp. 204 - 213 |
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| Main Authors | , , |
| Format | Journal Article |
| Language | Korean |
| Published |
The Pharmaceutical Society Of Korea
30.08.2019
대한약학회 |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0377-9556 2383-9457 |
| DOI | 10.17480/psk.2019.63.4.204 |
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| Abstract | The purpose of this study was to investigate the effect of R&D investment and marketing expenses on theperformance of the Korean pharmaceutical companies. The top-ranked forty companies in Korea were selected and the 6-year-long data were analyzed to obtain the correlations among R&D intensity, marketing expenses, growth rate, operatingprofitability. In addition, the differences between innovative and non-innovative pharmaceutical companies were alsoexamined. Both the amount and the ratio of R&D investment over sales activities were significantly higher in theinnovative pharmaceutical companies compared with the non-innovative pharmaceutical companies. In these competitivecircumstances, R&D investment is indispensable for the sustainable growth in pharmaceutical companies. In conclusion,Korean pharmaceutical companies as well as government bodies should focus on more intensive and strategic R&Dactivities to increase the capabilities for developing innovative new products and future prosperity. KCI Citation Count: 0 |
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| AbstractList | The purpose of this study was to investigate the effect of R&D investment and marketing expenses on theperformance of the Korean pharmaceutical companies. The top-ranked forty companies in Korea were selected and the 6-year-long data were analyzed to obtain the correlations among R&D intensity, marketing expenses, growth rate, operatingprofitability. In addition, the differences between innovative and non-innovative pharmaceutical companies were alsoexamined. Both the amount and the ratio of R&D investment over sales activities were significantly higher in theinnovative pharmaceutical companies compared with the non-innovative pharmaceutical companies. In these competitivecircumstances, R&D investment is indispensable for the sustainable growth in pharmaceutical companies. In conclusion,Korean pharmaceutical companies as well as government bodies should focus on more intensive and strategic R&Dactivities to increase the capabilities for developing innovative new products and future prosperity. KCI Citation Count: 0 |
| Author | 방준석(Joon Seok Bang) 정재은(Jae Eun Jung) 강민구(Minku Kang) |
| Author_xml | – sequence: 1 fullname: 정재은(Jae Eun Jung) – sequence: 2 fullname: 강민구(Minku Kang) – sequence: 3 fullname: 방준석(Joon Seok Bang) |
| BackLink | https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002500323$$DAccess content in National Research Foundation of Korea (NRF) |
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| DOI | 10.17480/psk.2019.63.4.204 |
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| DocumentTitleAlternate | The Effects of R&D Investment and Marketing Expenses on the Performance of Korean Pharmaceutical Companies |
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| Keywords | company performance operating profit sales growth rate Pharmaceutical company R&D investment marketing expense |
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| StartPage | 204 |
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| TableOfContents | 서 론(Introduction) 연구방법(Research Methods) 결 과(Results) 고 찰(Discussion) 결 론(Conclusion) |
| Title | 국내 제약기업의 연구개발비 및 마케팅 비용이 기업성과에 미치는 영향 연구 |
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