영화의 흡연 장면이 관객의 흡연 태도, 신념, 행동에 미치는 영향: 체계적 문헌고찰

• Published in: 保健敎育健康增進學會誌 Vol. 30; no. 5; pp. 1 - 13
• Main Authors: 최고은, 조혜림, 윤지혜, 정민수, Choi, Go-Eun, Cho, Hye-Lim, Yoon, Ji-Hye, Jung, Minsoo
• Format: Journal Article
• Language: Korean
• Published: 한국보건교육건강증진학회 01.12.2013
• Subjects: 예방의학; Movie; Systematic review; Audience; Smoking scene; Media exposure
• ISSN: 1229-4128; 2635-5302

Objectives: While many studies have been conducted on whether smoking scenes in films actually affect audience members' smoking, a comprehensive conclusion has yet to be derived. This study systematically reviewed the effect of smoking scenes in films on audience members' attitudes, beliefs, and actions. Methods: We analyzed a total of 146 studies searched on PubMed and PsycINFO (41 qualitative studies, 72 cross-sectional studies, 20 longitudinal studies, and 13 experimental studies). Results: Whereas qualitative studies have only demonstrated that audience members tend to perceive smoking scenes in films not as negative information but as positive information, cross-sectional studies have reported a significant association between smoking scenes and smoking behavior notwithstanding the problems of classifying the groups studied and measuring the degree of exposure. Through follow-up observations, longitudinal studies have reported that such media exposure can serve as a predictor of future smoking. Finally, with exposure and confounding variables under control, experimental studies have confirmed that smoking scenes in films indeed affect audience members' attitudes, beliefs, and actions regarding smoking. Conclusions: Scenes of actors and actresses smoking can be imitated or learned through audience members' immersion and identification and reproduce positive images that may render smoking socially acceptable.