인천국제공항관련 언론보도가 기업이미지에 미치는 영향

• Published in: 한국항공운항학회지 Vol. 25; no. 3; pp. 9 - 17
• Main Authors: 변아름, 최연철, Byeon, A-Reum, Choi, Yun-Chul
• Format: Journal Article
• Language: Korean
• Published: 한국항공운항학회 01.09.2017
• Subjects: 항공우주공학
• ISSN: 1225-9705; 2466-1791

Incheon International Airport is total number of passengers using that increased by 8.3 percent year-on-year, with the highest level of user ratings since the opening of the previous year. Thus, After analyzing the positive image of Incheon International Airport and analyzing future corporate image development, the company conducted a study on improving the image of Incheon International Airport. Based on the SERVQUAL method, the study classified the five types of SERVQUAL. The difference in the distinctions of the media coverage varied, and the differences in the credibility of the media show that the differences between the press and the credibility of the media are not reflected in the characteristics of the media. These findings will provide data for the managerial control of corporate images based on positive or negative reporting on the Incheon International Airport, and based on the analysis of the findings, it is believed that it will benefit from being the most high-profile airport.