중국 SNS기반 해외직구 앱의 지속적 사용의도에 미치는 영향
Purpose This study focuses on the influences of continuous use intention of SNS overseas direct purchase APP by following variables. Design/Methodology/Approach Through literature review, this study sorted out the main characteristics and the theory of continuous use intention of overseas direct pur...
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Published in | 무역연구 Vol. 17; no. 1; pp. 585 - 608 |
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Main Author | |
Format | Journal Article |
Language | Korean |
Published |
한국무역연구원
28.02.2021
The Korea International Trade Research Institute |
Subjects | |
Online Access | Get full text |
ISSN | 1738-8112 2384-1958 |
DOI | 10.16980/jitc.17.1.202102.585 |
Cover
Table of Contents:
- 서론 Ⅱ. 이론적 배경 및 연구의 가설 Ⅲ. 연구의 모델 및 연구방법 Ⅳ. 실증분석 및 가설검증 Ⅴ. 결론