중국 SNS기반 해외직구 앱의 지속적 사용의도에 미치는 영향

Purpose This study focuses on the influences of continuous use intention of SNS overseas direct purchase APP by following variables. Design/Methodology/Approach Through literature review, this study sorted out the main characteristics and the theory of continuous use intention of overseas direct pur...

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Bibliographic Details
Published in무역연구 Vol. 17; no. 1; pp. 585 - 608
Main Author 방사초(Shi-Chao Pang), 이종호(Jong-Ho Lee)
Format Journal Article
LanguageKorean
Published 한국무역연구원 28.02.2021
The Korea International Trade Research Institute
Subjects
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ISSN1738-8112
2384-1958
DOI10.16980/jitc.17.1.202102.585

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Table of Contents:
  • 서론 Ⅱ. 이론적 배경 및 연구의 가설 Ⅲ. 연구의 모델 및 연구방법 Ⅳ. 실증분석 및 가설검증 Ⅴ. 결론