A Study on the Change and Development Strategies of E-Commerce Industry in China

Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e- commerce in China, this study collects and analyzes Chi...

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Bibliographic Details
Published inInternational journal of industrial distribution and business Vol. 15; no. 5; pp. 1 - 15
Main Authors 김병구(Byoung-Goo KIM), 이천수(Chunsu LEE)
Format Journal Article
LanguageKorean
Published 한국유통과학회 30.05.2024
Korea Distribution Science Association
Subjects
Jingdong
Huichongwang
E-Commerce
China
Taobao
Online AccessGet full text
ISSN2233-4165
2233-5382

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Table of Contents:
  • 1. Introduction 2. Literature Review 3. Current Status and Characteristics of China's E-Commerce Market 4. Case Analysis of a Leading Chinese E-commerce Company 5. Challenges and Issues in China's E-commerce Industry 6. Conclusion References