The Importance of Internal Representations in the Mere Exposure Effect

The mere exposure effect is a phenomenon in which repeatedly presented stimulus are evaluated positively than unrepeated stimuli. The purpose of this article is to discuss the importance of internal representation in the mere exposure effect. At first, I briefly reviewed previous studies of the mere...

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Bibliographic Details
Published inThe Japanese Journal of Mental Imagery Vol. 17; no. 1; pp. 37 - 40
Main Author Inoue, Kazuya
Format Journal Article
LanguageJapanese
Published The Japanese Imagery Association 30.09.2020
日本イメージ心理学会
Subjects
mere exposure effect
perceptual fluency
visual image
イメージ
単純接触効果
知覚的流暢性
Online AccessGet full text
ISSN1349-1903
2434-3595
DOI10.32145/jia.17.1_37

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Summary:The mere exposure effect is a phenomenon in which repeatedly presented stimulus are evaluated positively than unrepeated stimuli. The purpose of this article is to discuss the importance of internal representation in the mere exposure effect. At first, I briefly reviewed previous studies of the mere exposure effect in the viewpoint of a perceptual fluency model. Then, I introduced the classical and recent studies showing the importance of internal representation in the mere exposure effect. Finally the importance of internal representations were discussed based on our recent study indicating the mere exposure effect for visual image.
ISSN:1349-1903
2434-3595
DOI:10.32145/jia.17.1_37