Skipping Skippable Ads on YouTube: How, When, Why and Why Not? - Banerjee, Snehasish; Pal, Anjan (2021 15th International Conference on Ubiquitous Information Management and Communication (IMCOM), 2021)
Keywords: Advertising; Mood; online ads; Receivers; skippable ads; Sociology; Statistics; Task analysis; Time factors; video ads; YouTube