PANDORA'S DIGITAL BOX: THE PROMISE AND PERILS OF DIGITAL WALLETS

• Published in: University of Pennsylvania law review Vol. 166; no. 2; pp. 305 - 376
• Main Author: Levitin, Adam J.
• Format: Journal Article
• Language: English
• Published: Philadelphia students of the University of Pennsylvania Law School 01.01.2018; University of Pennsylvania, Law School; University of Pennsylvania Law School
• Subjects: Analysis; Automation; Computer software; CONSUMERS; COSTS; Customer services; Data security; Digital wallets; Economic aspects; ELECTRONIC COMMERCE; Electronic funds transfers; Evaluation; Fraud; Laws, regulations and rules; Management; Mobile money services; Online transaction processing; Patent infringement; Payment; Payment systems; Prevention; PRIVACY; Remedies; RISK; Risk assessment; Risk factors; Safety and security measures; Social aspects; U.S. states; VALUATION; UNITED STATES
• ISSN: 0041-9907; 1942-8537

Digital wallets, such as ApplePay and Google Pay, are smart payment devices that can integrate payments with two-way, realtime communications of any type of data. Integration of payments with realtime communications holds out tremendous promise for consumers and merchants alike: the combination, in a single, convenient platform, of search functions, advertising, payment, shipping, customer service, and loyalty programs. Such an integrated retail platform offers consumers a faster and easier way to transact, and offers brick-and-mortar retailers an eCommerce-type ability to identify, attract, and retain customers. At the same time, however, digital wallets present materially different risks for both consumers and merchants than traditional plastic card payments precisely because of their smart nature. For consumers, digital wallets can trigger an unfavorable shift in the applicable legal regime governing the transactions, increase fraud risk, create confusion regarding error resolution, expose consumers to non-FDIC-insured accounts, and substantially erode transactional privacy. These risks are often not salient to consumers, who thus cannot distinguish between different digital wallets on the basis of risk. Consumers' inability to protect against these risks points to a need for regulatory intervention by the Consumer Financial Protection Bureau to ensure minimum standards for digital wallets. For merchants, digital wallets can divest valuable customer information used for antifraud, advertising, loyalty, and customer service purposes. Digital wallets can also facilitate poaching of customers by competitors, impair merchants' customer relationship management, deprive merchants of influence over consumers' payment choice and routing, increase fraud risk, subject merchants to patent infringement liability, and ultimately increase the costs of accepting payments. Merchants are constrained in their ability to refuse or condition payments from digital wallets based on the risks presented because of merchant rules promulgated by credit card networks. These rules raise antitrust concerns because they foreclose entry to those digital wallets that offer merchants the most attractive valuation proposition: wallets that do not use the credit card networks for payments.