Calculating the IQ in your content

• Published in: Information today Vol. 29; no. 11; pp. 18 - 19
• Main Author: Arnold, Stephen E
• Format: Journal Article Magazine Article
• Language: English
• Published: Medford Information Today, Inc 01.12.2012
• Subjects: Analysis; Business; Business intelligence software; Categories; Centrifuges; Computer software industry; Conferences; Content management; Content management software; Customer relationship management; Documents; Enterprise search; Grabs; Information content; Information industry; Keywords; Knowledge management; Management systems; Mathematical analysis; Metadata; Ontology; Performance management; Programming languages; Promotional material; Semantics; Social networks; Software industry; Taxonomy; Transformations; Vendors; United States; United States > US
• ISSN: 8755-6286; 2169-0340

The phrase "smart content" grabs the attention of anyone who has tried to locate a specific PowerPoint presentation armed only with a vague memory of the subject and creation date. The problem is big enough to warrant a conference on the subject. One such conference is Smart Content: The Content Analytics Conference. According to the promotional material for the show, it explores business challenges, technologies, and solutions in Content Analytics, the world where Content Management & Publishing, Search, and Analytics intersect. The conference is about digital transformation, about enhancing the business value of information, both enterprise content and social media. Traditional content management systems do not usually tag entities (people, places, things), identify bound phrases such as "the White House," or assign a document to a concept category unless the exact name of the category appears in the document.