Analysis of Macro Factors of Welfare Lottery Marketing Based on Big Data

In order to analyze various factors of welfare lottery marketing in China objectively, we utilize several regression models to analyze the macro factors of the annual sales of welfare lottery. Afterwards, we adopt different CART decision tree models to analyze the micro factors of the daily sales of...

Full description

Saved in:
Bibliographic Details
Published inWeb Information Systems and Applications Vol. 11817; pp. 189 - 198
Main Authors Li, Cheng, Shao, Hua, Zhang, Tiancheng, Yu, Ge
Format Book Chapter
LanguageEnglish
Published Switzerland Springer International Publishing AG 2019
Springer International Publishing
SeriesLecture Notes in Computer Science
Subjects
Macro-factor analysis
Marketing strategy
Micro-factor analysis
Welfare lottery
Online AccessGet full text
ISBN9783030309510
3030309517
ISSN0302-9743
1611-3349
DOI10.1007/978-3-030-30952-7_21

Cover

More Information
Summary:In order to analyze various factors of welfare lottery marketing in China objectively, we utilize several regression models to analyze the macro factors of the annual sales of welfare lottery. Afterwards, we adopt different CART decision tree models to analyze the micro factors of the daily sales of welfare lottery. The experimental results show that the learned rules can provide an objective basis for scientific selection of marketing strategies.
ISBN:9783030309510
3030309517
ISSN:0302-9743
1611-3349
DOI:10.1007/978-3-030-30952-7_21