A Study of Consumers’ Bracketing Purchasing Behavior under the Perspective of Vertical Differentiation

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Published inYun chou yu mo hu xue Vol. 15; no. 3; pp. 345 - 359
Main Author 熊, 雨薇
Format Journal Article
LanguageEnglish
Published 2025
Online AccessGet full text
ISSN2163-1476
2163-1530
DOI10.12677/orf.2025.153166

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Author 熊, 雨薇
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Cites_doi 10.1080/00207543.2022.2070045
10.1016/j.ijpe.2024.109321
10.1002/nav.22048
10.1111/deci.12625
10.1007/s11129-023-09271-y
10.1016/0022-0531(78)90085-6
10.1111/poms.13773
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Title A Study of Consumers’ Bracketing Purchasing Behavior under the Perspective of Vertical Differentiation
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