Assessment of attitudes toward functional foods based on theory of planned behavior: validation of a questionnaire

Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among Iranian’s population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). Meth...

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Published inNutrition journal Vol. 19; no. 1; p. 56
Main Authors Salmani, Fatemeh, Norozi, Ensiyeh, Moodi, Mitra, Zeinali, Tayebeh
Format Journal Article
LanguageEnglish
Published London BioMed Central 16.06.2020
BioMed Central Ltd
BMC
Subjects
Analysis
Attitude
Attitudes
attitudes and opinions
behavior
Clinical Nutrition
Consumer
Consumer behavior
Consumer research
Consumers
Consumption
Factor analysis
Food consumption
Food safety
Functional Food
Functional foods
Functional foods & nutraceuticals
Health care
Health foods
Health Promotion and Disease Prevention
Humans
Iran
Maximum likelihood method
medical sciences
Medicine
Medicine & Public Health
Norms
nutrition
objectives
Perceptions
Physiology
population
prediction
questionnaires
reliability
Reproducibility of Results
Software
Students
Surveys
Surveys and Questionnaires
Theory of planned behavior
Validity
Iran
Validity
Factor analysis
Consumer
Attitude
Theory of planned behavior
Functional food
Online AccessGet full text
ISSN1475-2891
1475-2891
DOI10.1186/s12937-020-00574-4

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Abstract Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among Iranian’s population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). Methods Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA. Results The overall Cronbach’s alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF ( p  < 0.023 and p  < 0.001, respectively), but perceived control construct could not perform the prediction ( p  < 0.219). Conclusion AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
AbstractList Abstract Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among Iranian’s population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). Methods Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA. Results The overall Cronbach’s alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219). Conclusion AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among Iranian's population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA. The overall Cronbach's alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219). AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among Iranian’s population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). Methods Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA. Results The overall Cronbach’s alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF ( p  < 0.023 and p  < 0.001, respectively), but perceived control construct could not perform the prediction ( p  < 0.219). Conclusion AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among Iranian's population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). The overall Cronbach's alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219). AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
BACKGROUND: The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among Iranian’s population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). METHODS: Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA. RESULTS: The overall Cronbach’s alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219). CONCLUSION: AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among Iranian's population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF).BACKGROUNDThe objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among Iranian's population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF).Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA.METHODSParticipants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA.The overall Cronbach's alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219).RESULTSThe overall Cronbach's alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219).AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.CONCLUSIONAFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among Iranian's population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). Methods Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA. Results The overall Cronbach's alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219). Conclusion AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran. Keywords: Consumer, Functional food, Theory of planned behavior, Attitude, Validity, Factor analysis
ArticleNumber 56
Audience Academic
Author Zeinali, Tayebeh
Salmani, Fatemeh
Moodi, Mitra
Norozi, Ensiyeh
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Issue 1
Keywords Validity
Factor analysis
Consumer
Attitude
Theory of planned behavior
Functional food
Language English
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Snippet Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among...
The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among Iranian's...
Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among...
Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among...
BACKGROUND: The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional foods among...
Abstract Background The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer’s attitudes toward functional...
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StartPage 56
SubjectTerms Analysis
Attitude
Attitudes
attitudes and opinions
behavior
Clinical Nutrition
Consumer
Consumer behavior
Consumer research
Consumers
Consumption
Factor analysis
Food consumption
Food safety
Functional Food
Functional foods
Functional foods & nutraceuticals
Health care
Health foods
Health Promotion and Disease Prevention
Humans
Iran
Maximum likelihood method
medical sciences
Medicine
Medicine & Public Health
Norms
nutrition
objectives
Perceptions
Physiology
population
prediction
questionnaires
reliability
Reproducibility of Results
Software
Students
Surveys
Surveys and Questionnaires
Theory of planned behavior
Validity
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Title Assessment of attitudes toward functional foods based on theory of planned behavior: validation of a questionnaire
URI https://link.springer.com/article/10.1186/s12937-020-00574-4
https://www.ncbi.nlm.nih.gov/pubmed/32546160
https://www.proquest.com/docview/2414758774
https://www.proquest.com/docview/2414410428
https://www.proquest.com/docview/2498300560
https://pubmed.ncbi.nlm.nih.gov/PMC7298867
https://doaj.org/article/42fec05b799a4051af38bf987f0ff065
Volume 19
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