Decomposing Local: A Conjoint Analysis of Locally Produced Foods
Increasingly, foods are marketed as "locally grown." We use stated preference data from a choice-based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of "local," and (2) is the value consumers...
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| Published in | American journal of agricultural economics Vol. 90; no. 2; pp. 476 - 486 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Malden
Blackwell Publishing Inc
01.05.2008
Oxford University Press Blackwell Publishing, Inc Blackwell Publishing Ltd |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0002-9092 1467-8276 |
| DOI | 10.1111/j.1467-8276.2007.01111.x |
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| Abstract | Increasingly, foods are marketed as "locally grown." We use stated preference data from a choice-based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of "local," and (2) is the value consumers place on "local" production distinct from other factors that are often confounded with locally produced foods such as farm size and product freshness? We find our subjects place similar value on products produced "in state" and "nearby" and that consumers' willingness to pay for local production is independent from values associated with product freshness and farm size. |
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| AbstractList | Increasingly, foods are marketed as “locally grown.” We use stated preference data from a choice-based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of “local,” and (2) is the value consumers place on “local” production distinct from other factors that are often confounded with locally produced foods such as farm size and product freshness? We find our subjects place similar value on products produced “in state” and “nearby” and that consumers' willingness to pay for local production is independent from values associated with product freshness and farm size. Increasingly, foods are marketed as 'locally grown.' We use stated preference data from a choice-based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of 'local,' and (2) is the value consumers place on 'local' production distinct from other factors that are often confounded with locally produced foods such as farm size and product freshness? We find our subjects place similar value on products produced 'in state' and 'nearby' and that consumers' willingness to pay for local production is independent from values associated with product freshness and farm size. Reprinted by permission of the American Agricultural Economics Association Increasingly, foods are marketed as "locally grown." We use stated preference data from a choice-based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of "local," and (2) is the value consumers place on "local" production distinct from other factors that are often confounded with locally produced foods such as farm size and product freshness? We find our subjects place similar value on products produced "in state" and "nearby" and that consumers' willingness to pay for local production is independent from values associated with product freshness and farm size. [PUBLICATION ABSTRACT] Increasingly, foods are marketed as "locally grown." We use stated preference data from a choicebased conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of "local," and (2) is the value consumers place on "local" production distinct from other factors that are often confounded with locally produced foods such as farm size and product freshness? We find our subjects place similar value on products produced "in state" and "nearby" and that consumers' willingness to pay for local production is independent from values associated with product freshness and farm size. |
| Author | Batte, Marvin T. Darby, Kim Ernst, Stan Roe, Brian |
| Author_xml | – sequence: 1 fullname: Darby, Kim – sequence: 2 fullname: Batte, Marvin T – sequence: 3 fullname: Ernst, Stan – sequence: 4 fullname: Roe, Brian |
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| References | 1990; 54 2000; 16 2002; 18 1986; 14 1997; 34 2004; 13 1999; 89 1988; 22 1977; 4 2005; 21 2006 2005 2003; 18 2004 2001; 28 2002 1988 e_1_2_8_17_1 e_1_2_8_18_1 e_1_2_8_19_1 e_1_2_8_13_1 Louviere J.J. (e_1_2_8_11_1) 1988; 22 Tauber M. (e_1_2_8_14_1) 2002 e_1_2_8_16_1 Tegtmeier E. (e_1_2_8_15_1) 2006 e_1_2_8_3_1 e_1_2_8_2_1 e_1_2_8_4_1 Krieger A. (e_1_2_8_7_1) 1988 e_1_2_8_6_1 e_1_2_8_9_1 e_1_2_8_8_1 Huber J. (e_1_2_8_5_1) 1986 e_1_2_8_20_1 e_1_2_8_10_1 e_1_2_8_12_1 Wiley J.B. (e_1_2_8_21_1) 1977 |
| References_xml | – volume: 14 start-page: 159 year: 1986 end-page: 63 – start-page: 24 year: 2005 end-page: 7 article-title: Consumers' Willingness-To-Pay for Country-of-Origin Labels in Fresh Apples and Tomatoes: A Double-Hurdle Probit Analysis of American Data Using Factor Scores – volume: 18 start-page: 491 year: 2002 end-page: 504 article-title: U.S. Consumer Preference and Willingness-to-Pay for Domestic Corn-Fed Beef Versus International Grass-Fed Beef Measured Through an Experimental Auction publication-title: Agribusiness – volume: 89 start-page: 197 issue: 1–2 year: 1999 end-page: 221 article-title: Combining Sources of Preference Data publication-title: Journal of Econometrics – volume: 4 start-page: 171 year: 1977 end-page: 74 – volume: 28 start-page: 451 year: 2001 end-page: 60 article-title: The Role of the Region of Origin and EU Certificates of Origin in Consumer Evaluation of Food Products publication-title: European Review of Agricultural Economics – volume: 22 start-page: 93 year: 1988 end-page: 119 article-title: Conjoint Analysis Modeling of Stated Preferences publication-title: Journal of Transport Economics and Policy – year: 2002 – volume: 18 start-page: 213 year: 2003 end-page: 24 article-title: Consumers' Preferences for Locally Produced Food: A Study in Southeast Missouri publication-title: American Journal of Alternative Agriculture – year: 1988 – year: 2006 – year: 2004 article-title: A Choice Experiment Model for Beef Attributes: What Consumer Preferences Tell Us – volume: 16 start-page: 309 year: 2000 end-page: 20 article-title: Assessing Consumer Response to Protected Geographical Identification Labeling publication-title: Agribusiness – volume: 21 start-page: 329 issue: 3 year: 2005 end-page: 49 article-title: Product-Country Images and Preference Heterogeneity for Mediterranean Food Products: A Discrete Choice Framework publication-title: Agribusiness – volume: 13 start-page: 901 year: 2004 end-page: 7 article-title: Deriving Welfare Measures from Discrete Choice Experiments: Inconsistency Between Current Methods and Random Utility and Welfare Theory publication-title: Health Economics Letters – volume: 54 start-page: 3 year: 1990 end-page: 19 article-title: Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice publication-title: Journal of Marketing – volume: 34 start-page: 79 issue: 1 year: 1997 end-page: 99 article-title: Estimating Stated Preferences with Rated-Pair Data: Environmental, Health, and Employment Effects of Energy Programs publication-title: Journal of Environmental Economics and Management – ident: e_1_2_8_10_1 – ident: e_1_2_8_16_1 doi: 10.1002/agr.10034 – ident: e_1_2_8_4_1 doi: 10.1016/S0304-4076(98)00061-X – ident: e_1_2_8_20_1 – ident: e_1_2_8_9_1 doi: 10.1002/1520-6297(200022)16:3<309::AID-AGR4>3.0.CO;2-G – volume: 22 start-page: 93 year: 1988 ident: e_1_2_8_11_1 article-title: Conjoint Analysis Modeling of Stated Preferences publication-title: Journal of Transport Economics and Policy – ident: e_1_2_8_17_1 – ident: e_1_2_8_19_1 – volume-title: Community Supported AgricultureCSA) in the Midwest United States: A Regional Characterization year: 2006 ident: e_1_2_8_15_1 – volume-title: A Guide to Community Food Projects year: 2002 ident: e_1_2_8_14_1 – start-page: 171 volume-title: Advances in Consumer Research year: 1977 ident: e_1_2_8_21_1 – ident: e_1_2_8_18_1 doi: 10.1093/erae/28.4.451 – ident: e_1_2_8_6_1 doi: 10.1006/jeem.1997.1002 – ident: e_1_2_8_3_1 doi: 10.1177/002224299005400402 – ident: e_1_2_8_12_1 – ident: e_1_2_8_13_1 doi: 10.1002/agr.20051 – volume-title: On the Generation of Pareto Optimal, Conjoint Profiles from Orthogonal Main Effects Plans year: 1988 ident: e_1_2_8_7_1 – ident: e_1_2_8_2_1 doi: 10.1079/AJAA200353 – ident: e_1_2_8_8_1 doi: 10.1002/hec.870 – start-page: 159 volume-title: Advances in Consumer Research year: 1986 ident: e_1_2_8_5_1 |
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| Snippet | Increasingly, foods are marketed as "locally grown." We use stated preference data from a choice-based conjoint instrument to address two issues surrounding... Increasingly, foods are marketed as “locally grown.” We use stated preference data from a choice-based conjoint instrument to address two issues surrounding... Increasingly, foods are marketed as "locally grown." We use stated preference data from a choicebased conjoint instrument to address two issues surrounding... Increasingly, foods are marketed as “locally grown.” We use stated preference data from a choice‐based conjoint instrument to address two issues surrounding... Increasingly, foods are marketed as 'locally grown.' We use stated preference data from a choice-based conjoint instrument to address two issues surrounding... |
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| SubjectTerms | Agricultural and food market Agricultural economics Agricultural production Conjoint analysis consumer attitudes consumer demand Consumer economics Consumer preferences Consumers contingent choice contingent valuation Crop production Crops Demand Farm size Farmers markets Farms Food Food labeling Food movements Food products Food security foods produced in state foods produced nearby freshness Grocery stores L110 Local communities Local food systems local production locally grown foods locally produced food Marketing perceptions (cognitive) produce marketing product differentiation Q110 Studies Value Willingness to pay |
| Title | Decomposing Local: A Conjoint Analysis of Locally Produced Foods |
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