吉安市井冈蜜柚品牌提升 SWOT分析

对江西省吉安市“井冈蜜柚”区域品牌进行了介绍，分析了“井冈蜜柚”的发展现状，并在此基础上对吉安市“井冈蜜柚”区域品牌发展战略进行了系统的SWOT分析，最后提出了提升吉安市“井冈蜜柚”区域品牌的相关策略。

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Bibliographic Details
Published in江西农业学报 Vol. 26; no. 11; pp. 139 - 141
Main Author 何澄星 吴欣荣
Format Journal Article
LanguageChinese
Published 江西省农业科学院,江西 南昌,330200%江西省南昌县农业局,江西 南昌,330200 2014
Subjects
井冈蜜柚
区域品牌
吉安市
提升策略
提升策略
吉安市
Jinggang pomelo
区域品牌
井冈蜜柚
Ji’ an city
Regional brand
Promoting strategy
Online AccessGet full text
ISSN1001-8581

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Summary:对江西省吉安市“井冈蜜柚”区域品牌进行了介绍，分析了“井冈蜜柚”的发展现状，并在此基础上对吉安市“井冈蜜柚”区域品牌发展战略进行了系统的SWOT分析，最后提出了提升吉安市“井冈蜜柚”区域品牌的相关策略。
Bibliography:36-1124/S
HE Cheng-xing, WU Xin-rong （ 1. Jiangxi Academy of Agricultural Sciences, Nanchang 330200, China; 2. Agricultural Bureau of Nanchang County in Jiangxi Province, Nanehang 330200, China）
This article introduced the regional brand of Jinggang pomelo in Ji’ an city of Jiangxi province, and analyzed the developmental status of Jinggang pomelo.On this basis, this paper conducted systematic SWOT analysis of the development strategy of Jinggang pomelo regional brand in Ji＆#39;an city, and finally presented correlative strategies for promoting Jinggang pomelo brand in Ji’ an city.
Ji’ an city;Jinggang pomelo;Regional brand;Promoting strategy
ISSN:1001-8581