Presenting fabrics in digital environment: fashion designers’ perspectives on communicating tactile qualities of the fabrics

The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their propert...

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Published inFashion and textiles Vol. 10; no. 1; pp. 6 - 23
Main Authors Jang, Shin Young, Ha, Jisoo
Format Journal Article
LanguageEnglish
Published Singapore Springer Nature Singapore 01.12.2023
Springer Nature B.V
SpringerOpen
한국의류학회
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ISSN2198-0802
2198-0802
DOI10.1186/s40691-022-00328-2

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Abstract The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their properties to be easily understood. Visual information, such as photographs, videos, and the brief explanations provided by fabric suppliers were insufficient for fashion designers to comprehend the fabric’s properties. Thus, this research aims to identify the critical information for fashion designers in their digital fabric search and to discover effective ways to present this information. The current state of online tactile information was analyzed by conducting content analysis on several online fabric retailers. Then, semi-structured one-on-one in-depth interviews with 25 fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Results revealed the most effective ways to present fabrics online. Specific guidelines were established for photographing or writing each type of information. Finally, a conceptual framework for fabric tactile communication in digital environments was developed. This study can contribute to the improvement of a designer’s experience in online fabric markets and can be used as a fundamental guide on designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software.
AbstractList The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their properties to be easily understood. Visual information, such as photographs, videos, and the brief explanations provided by fabric suppliers were insufficient for fashion designers to comprehend the fabric’s properties. Thus, this research aims to identify the critical information for fashion designers in their digital fabric search and to discover effective ways to present this information. The current state of online tactile information was analyzed by conducting content analysis on several online fabric retailers. Then, semi-structured one-on-one in-depth interviews with 25 fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Results revealed the most effective ways to present fabrics online. Specific guidelines were established for photographing or writing each type of information. Finally, a conceptual framework for fabric tactile communication in digital environments was developed. This study can contribute to the improvement of a designer’s experience in online fabric markets and can be used as a fundamental guide on designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software. KCI Citation Count: 0
Abstract The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their properties to be easily understood. Visual information, such as photographs, videos, and the brief explanations provided by fabric suppliers were insufficient for fashion designers to comprehend the fabric’s properties. Thus, this research aims to identify the critical information for fashion designers in their digital fabric search and to discover effective ways to present this information. The current state of online tactile information was analyzed by conducting content analysis on several online fabric retailers. Then, semi-structured one-on-one in-depth interviews with 25 fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Results revealed the most effective ways to present fabrics online. Specific guidelines were established for photographing or writing each type of information. Finally, a conceptual framework for fabric tactile communication in digital environments was developed. This study can contribute to the improvement of a designer’s experience in online fabric markets and can be used as a fundamental guide on designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software.
The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their properties to be easily understood. Visual information, such as photographs, videos, and the brief explanations provided by fabric suppliers were insufficient for fashion designers to comprehend the fabric’s properties. Thus, this research aims to identify the critical information for fashion designers in their digital fabric search and to discover effective ways to present this information. The current state of online tactile information was analyzed by conducting content analysis on several online fabric retailers. Then, semi-structured one-on-one in-depth interviews with 25 fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Results revealed the most effective ways to present fabrics online. Specific guidelines were established for photographing or writing each type of information. Finally, a conceptual framework for fabric tactile communication in digital environments was developed. This study can contribute to the improvement of a designer’s experience in online fabric markets and can be used as a fundamental guide on designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software.
ArticleNumber 6
Author Ha, Jisoo
Jang, Shin Young
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Issue 1
Keywords Digital textiles
Haptic information
Tactile perception
Textile experience
Fabric presentation
Fashion designer
Language English
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Snippet The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home,...
Abstract The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from...
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SubjectTerms Business and Management
Characterization and Evaluation of Materials
Chemistry
Chemistry and Materials Science
Communication
Content analysis
Digital textiles
Environment
Fabric presentation
Fabrics
Fashion
Fashion designer
Fashion designers
Fashion goods
Haptic information
Haptic interfaces
Life Sciences
Tactile discrimination
Tactile perception
Textile Engineering
Textile experience
생활과학
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Title Presenting fabrics in digital environment: fashion designers’ perspectives on communicating tactile qualities of the fabrics
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