The impact of nature video exposure on pro-environmental behavior: An experimental investigation

We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary...

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Published inPloS one Vol. 17; no. 11; p. e0275806
Main Authors Ibanez, Lisette, Roussel, Sébastien
Format Journal Article
LanguageEnglish
Published San Francisco Public Library of Science 08.11.2022
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Online AccessGet full text
ISSN1932-6203
1932-6203
DOI10.1371/journal.pone.0275806

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Abstract We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary donation to an environmental non-governmental organization (ENGO) that we call an eco-donation, and subsequently, a non-monetary decision (i.e., recycle or not recycle headphone protectors) that we call an eco-action. We find that virtual exposure to nature boosts both eco-donation and eco-action. Interestingly, the increase in PEB only occurs for individuals who express low environmental values. We did not find any negative or positive spillover effects on the eco-action. We finally provide robustness checks and discuss policy implications.
AbstractList We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary donation to an environmental non-governmental organization (ENGO) that we call an eco-donation, and subsequently, a non-monetary decision (i.e., recycle or not recycle headphone protectors) that we call an eco-action. We find that virtual exposure to nature boosts both eco-donation and eco-action. Interestingly, the increase in PEB only occurs for individuals who express low environmental values. We did not find any negative or positive spillover effects on the eco-action. We finally provide robustness checks and discuss policy implications.We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary donation to an environmental non-governmental organization (ENGO) that we call an eco-donation, and subsequently, a non-monetary decision (i.e., recycle or not recycle headphone protectors) that we call an eco-action. We find that virtual exposure to nature boosts both eco-donation and eco-action. Interestingly, the increase in PEB only occurs for individuals who express low environmental values. We did not find any negative or positive spillover effects on the eco-action. We finally provide robustness checks and discuss policy implications.
We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary donation to an environmental non-governmental organization (ENGO) that we call an eco-donation, and subsequently, a non-monetary decision (i.e., recycle or not recycle headphone protectors) that we call an eco-action. We find that virtual exposure to nature boosts both eco-donation and eco-action. Interestingly, the increase in PEB only occurs for individuals who express low environmental values. We did not find any negative or positive spillover effects on the eco-action. We finally provide robustness checks and discuss policy implications.
Audience Academic
Author Roussel, Sébastien
Ibanez, Lisette
AuthorAffiliation 2 CEE-M, Univ. Montpellier, CNRS, INRAE, Institut Agro, University Paul Valéry Montpellier 3, Montpellier, France
3 EPSYLON, University Paul Valéry Montpellier 3, Montpellier, France
Yunnan University of Finance and Economics, CHINA
1 CEE-M, University Montpellier, CNRS, INRAE, Institut Agro, Montpellier, France
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– name: Yunnan University of Finance and Economics, CHINA
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  givenname: Lisette
  surname: Ibanez
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  givenname: Sébastien
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Copyright COPYRIGHT 2022 Public Library of Science
2022 Ibanez, Roussel. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Copyright: © 2022 Ibanez, Roussel. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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Copyright_xml – notice: COPYRIGHT 2022 Public Library of Science
– notice: 2022 Ibanez, Roussel. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
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Snippet We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed...
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StartPage e0275806
SubjectTerms Action
Behavior
Biodiversity
Biology and Life Sciences
Cooperation
Ecology and Environmental Sciences
Economics and Finance
Energy consumption
Engineering and Technology
Environmental aspects
Environmental behavior
Environmental impact
Environmental policy
Environmental testing
Evaluation
Experiments
Exposure
Headphones
Human acts
Human behavior
Humanities and Social Sciences
Laboratories
Natural environment
Nature
Nature conservation
NGOs
Nongovernmental organizations
Physical Sciences
Recycling
Social Sciences
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Title The impact of nature video exposure on pro-environmental behavior: An experimental investigation
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