Indirect innovation management by platform ecosystem governance and positioning: Toward collective ambidexterity in the ecosystems

•Ecosystem governance and positioning can be utilized for innovation management.•Medium level of distinctive positioning leads success of innovation ambidexterity.•Larger openness can generate benefits at medium level of distinctive positioning. This study outlines the implications of ecosystem gove...

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Published inTechnological forecasting & social change Vol. 166; p. 120652
Main Author Inoue, Yuki
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 01.05.2021
Elsevier B.V
Elsevier Science Ltd
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Online AccessGet full text
ISSN0040-1625
1873-5509
DOI10.1016/j.techfore.2021.120652

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Abstract •Ecosystem governance and positioning can be utilized for innovation management.•Medium level of distinctive positioning leads success of innovation ambidexterity.•Larger openness can generate benefits at medium level of distinctive positioning. This study outlines the implications of ecosystem governance and positioning regarding the indirect control of complementors’ incremental and radical behaviors in goods development and successful innovations. The study tested how the degree of openness as an indicator of governance and the degree of distinctiveness as an indicator of the positioning influenced the direction and sales performance of complementary goods by employing 9,780 samples of Japanese video game software. The statistical results showed that an increase in both openness and distinctiveness facilitates radical-oriented behavior, while the sales of complementary goods rise as openness increases at the medium level of distinctiveness. Consequently, this study indicates that high openness and appropriate distinctiveness contribute to securing ambidexterity on the platform ecosystems to facilitate balanced software development and larger sales performance.
AbstractList •Ecosystem governance and positioning can be utilized for innovation management.•Medium level of distinctive positioning leads success of innovation ambidexterity.•Larger openness can generate benefits at medium level of distinctive positioning. This study outlines the implications of ecosystem governance and positioning regarding the indirect control of complementors’ incremental and radical behaviors in goods development and successful innovations. The study tested how the degree of openness as an indicator of governance and the degree of distinctiveness as an indicator of the positioning influenced the direction and sales performance of complementary goods by employing 9,780 samples of Japanese video game software. The statistical results showed that an increase in both openness and distinctiveness facilitates radical-oriented behavior, while the sales of complementary goods rise as openness increases at the medium level of distinctiveness. Consequently, this study indicates that high openness and appropriate distinctiveness contribute to securing ambidexterity on the platform ecosystems to facilitate balanced software development and larger sales performance.
This study outlines the implications of ecosystem governance and positioning regarding the indirect control of complementors' incremental and radical behaviors in goods development and successful innovations. The study tested how the degree of openness as an indicator of governance and the degree of distinctiveness as an indicator of the positioning influenced the direction and sales performance of complementary goods by employing 9,780 samples of Japanese video game software. The statistical results showed that an increase in both openness and distinctiveness facilitates radical-oriented behavior, while the sales of complementary goods rise as openness increases at the medium level of distinctiveness. Consequently, this study indicates that high openness and appropriate distinctiveness contribute to securing ambidexterity on the platform ecosystems to facilitate balanced software development and larger sales performance.
ArticleNumber 120652
Audience Academic
Author Inoue, Yuki
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  email: yuinoue@hiroshima-u.ac.jp
  organization: Graduate School of Humanities and Social Sciences, Hiroshima University, Higashi-senda, 1-1-89, Naka-ku, Hiroshima 730-0053, Japan
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Keywords Openness
Distinctiveness
Incremental innovation
Radical innovation
Innovation ambidexterity
Platform ecosystems
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Snippet •Ecosystem governance and positioning can be utilized for innovation management.•Medium level of distinctive positioning leads success of innovation...
This study outlines the implications of ecosystem governance and positioning regarding the indirect control of complementors' incremental and radical behaviors...
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SubjectTerms Computer & video games
Distinctiveness
Ecosystems
Environmental aspects
Governance
Incremental innovation
Innovation ambidexterity
Innovations
Openness
Platform ecosystems
Radical innovation
Sales
Selling
Software
Software development
Statistical methods
Title Indirect innovation management by platform ecosystem governance and positioning: Toward collective ambidexterity in the ecosystems
URI https://dx.doi.org/10.1016/j.techfore.2021.120652
https://www.proquest.com/docview/2524404993
Volume 166
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