Self-activation is a two-edged sword: The effects of I primes on cooperation
Two studies examined the influence of I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and behavior in a give-some dilemma (Experiment 2) as dependent variables and assessing subjects’ social value orientation. The self-activation h...
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| Published in | Journal of experimental social psychology Vol. 40; no. 6; pp. 769 - 776 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
San Diego, CA
Elsevier Inc
01.11.2004
Elsevier Academic Press |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0022-1031 1096-0465 |
| DOI | 10.1016/j.jesp.2004.03.001 |
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| Abstract | Two studies examined the influence of
I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and behavior in a give-some dilemma (Experiment 2) as dependent variables and assessing subjects’ social value orientation. The self-activation hypothesis (
Verplanken & Holland, 2002) predicts that social value orientation influences behavior to a stronger degree when activated. That is, proselfs should behave less cooperatively, whereas prosocials should behave even more cooperatively in an
I prime condition. The independent self-construal hypothesis (e.g.,
Gardner, Gabriel, & Lee, 1999) predicts a stronger concern for one’s own outcome and less cooperative behavior for individuals with an activated independent self-construal. In both studies an interaction between priming and social value orientation occurred, supporting the self-activation hypothesis. Implications for the importance of social cognitive processes underlying cooperative behavior, as well as, implications for research on independent vs interdependent self-construals are discussed. |
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| AbstractList | Two studies examined the influence of
I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and behavior in a give-some dilemma (Experiment 2) as dependent variables and assessing subjects’ social value orientation. The self-activation hypothesis (
Verplanken & Holland, 2002) predicts that social value orientation influences behavior to a stronger degree when activated. That is, proselfs should behave less cooperatively, whereas prosocials should behave even more cooperatively in an
I prime condition. The independent self-construal hypothesis (e.g.,
Gardner, Gabriel, & Lee, 1999) predicts a stronger concern for one’s own outcome and less cooperative behavior for individuals with an activated independent self-construal. In both studies an interaction between priming and social value orientation occurred, supporting the self-activation hypothesis. Implications for the importance of social cognitive processes underlying cooperative behavior, as well as, implications for research on independent vs interdependent self-construals are discussed. Two studies examined the influence of I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and behavior in a give-some dilemma (Experiment 2) as dependent variables and assessing subjects' social value orientation. The self-activation hypothesis (Verplanken & Holland, 2002) predicts that social value orientation influences behavior to a stronger degree when activated. That is, proselfs should behave less cooperatively, whereas prosocials should behave even more cooperatively in an I prime condition. The independent self-construal hypothesis (e.g., Gardner, Gabriel, & Lee, 1999) predicts a stronger concern for one's own outcome and less cooperative behavior for individuals with an activated independent self-construal. In both studies an interaction between priming and social value orientation occurred, supporting the self-activation hypothesis. Implications for the importance of social cognitive processes underlying cooperative behavior, as well as, implications for research on independent vs interdependent self-construals are discussed. |
| Author | Utz, Sonja |
| Author_xml | – sequence: 1 givenname: Sonja surname: Utz fullname: Utz, Sonja email: s.utz@fsw.vu.nl organization: Department of Social Psychology, Chemnitz University of Technology, Germany |
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| Keywords | Social value orientation Independent self-construal Cooperation Self-activation Human Social interaction Prosocial behavior Value Self activation Experimental study |
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| Snippet | Two studies examined the influence of
I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and... Two studies examined the influence of I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and... |
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| SubjectTerms | Behavior Biological and medical sciences Cognition Cognitive-behavioral factors Cooperation Fundamental and applied biological sciences. Psychology Independent self-construal Priming Prosocial behavior Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Self Self-activation Selfconstrual Social cognitive processes Social interactions. Communication. Group processes Social psychology Social value orientation Social values Value orientations |
| Title | Self-activation is a two-edged sword: The effects of I primes on cooperation |
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