APA (7th ed.) Citation

Badrinarayanan, V., Becerra, E. P., Kim, C., & Madhavaram, S. (2012). Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea. Journal of the Academy of Marketing Science, 40(4), 539-557. https://doi.org/10.1007/s11747-010-0239-9

Chicago Style (17th ed.) Citation

Badrinarayanan, Vishag, Enrique P. Becerra, Chung-Hyun Kim, and Sreedhar Madhavaram. "Transference and Congruence Effects on Purchase Intentions in Online Stores of Multi-channel Retailers: Initial Evidence from the U.S. and South Korea." Journal of the Academy of Marketing Science 40, no. 4 (2012): 539-557. https://doi.org/10.1007/s11747-010-0239-9.

MLA (9th ed.) Citation

Badrinarayanan, Vishag, et al. "Transference and Congruence Effects on Purchase Intentions in Online Stores of Multi-channel Retailers: Initial Evidence from the U.S. and South Korea." Journal of the Academy of Marketing Science, vol. 40, no. 4, 2012, pp. 539-557, https://doi.org/10.1007/s11747-010-0239-9.