Comparing data-driven methods for extracting knowledge from user generated content - Saura, José Ramón; Reyes-Menendez, Ana; Filipe, Ferrão (Journal of open innovation, 2019)
Keywords: Algorithms; Big Data; business knowledge extraction; Data analysis; Data mining; Datasets; Digital marketing; Dirichlet problem; Hypothesis testing; innovative data-driven methods; Knowledge discovery; Literature reviews; Machine learning; Market strategy; Marketing; Modularity; Research methodology; Scientific visualization; Semantic web; Social networks; Startups; User generated content; innovative data-driven methods; digital marketing; business knowledge extraction