Evaluating the customers' dining attitudes, e-satisfaction and continuance intention toward mobile food ordering apps (MFOAs): Evidence from Bangladesh
Purpose - This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use. Design/methodology/approach - The research utilized the...
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| Published in | European Journal of Management and Business Economics Vol. 30; no. 2; pp. 211 - 229 |
|---|---|
| Main Authors | , , , , , |
| Format | Journal Article |
| Language | English |
| Published |
Bingley
Emerald
31.05.2021
Emerald Group Publishing Limited Emerald Publishing |
| Subjects | |
| Online Access | Get full text |
| ISSN | 2444-8451 2444-8494 |
| DOI | 10.1108/EJMBE-04-2020-0066 |
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| Abstract | Purpose - This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use. Design/methodology/approach - The research utilized the convenience sampling to gather data from 250 respondents having prior experience with MFOAs during COVID-19 pandemic period in Bangladesh. The Structural Equation Modeling technique was applied to analyze the data using SmartPLS 3 software. Findings - This study's results showed that customers' perceived confirmation and usefulness were significant in determining their dinning attitudes. Besides, customers' dining attitudes were positively related to e-satisfaction. Finally, the customers' continuance intention to use MFOAs was significantly influenced by their e-satisfaction. Research limitations/implications - Restaurants managers should focus on online sales through MFOAs during the pandemic period since social distancing is a key strategy to manage COVID-19. Customers should be assured that the safety measures are undertaken while delivering the food. Originality/value - This study incorporated the expectation-confirmation theory and technology acceptance model and tested it in the context of MFOAs. |
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| AbstractList | PurposeThis study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use.Design/methodology/approachThe research utilized the convenience sampling to gather data from 250 respondents having prior experience with MFOAs during COVID-19 pandemic period in Bangladesh. The Structural Equation Modeling technique was applied to analyze the data using SmartPLS 3 software.FindingsThis study's results showed that customers' perceived confirmation and usefulness were significant in determining their dinning attitudes. Besides, customers' dining attitudes were positively related to e-satisfaction. Finally, the customers’ continuance intention to use MFOAs was significantly influenced by their e-satisfaction.Research limitations/implicationsRestaurants managers should focus on online sales through MFOAs during the pandemic period since social distancing is a key strategy to manage COVID-19. Customers should be assured that the safety measures are undertaken while delivering the food.Originality/valueThis study incorporated the expectation-confirmation theory and technology acceptance model and tested it in the context of MFOAs. Purpose - This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use. Design/methodology/approach - The research utilized the convenience sampling to gather data from 250 respondents having prior experience with MFOAs during COVID-19 pandemic period in Bangladesh. The Structural Equation Modeling technique was applied to analyze the data using SmartPLS 3 software. Findings - This study's results showed that customers' perceived confirmation and usefulness were significant in determining their dinning attitudes. Besides, customers' dining attitudes were positively related to e-satisfaction. Finally, the customers' continuance intention to use MFOAs was significantly influenced by their e-satisfaction. Research limitations/implications - Restaurants managers should focus on online sales through MFOAs during the pandemic period since social distancing is a key strategy to manage COVID-19. Customers should be assured that the safety measures are undertaken while delivering the food. Originality/value - This study incorporated the expectation-confirmation theory and technology acceptance model and tested it in the context of MFOAs. |
| Author | Arefin, Md Shamsul Akhtar, Ayeasha Islam, Md. Rakibul Sultana, Nayeema Jahan, Israt Al Amin, Md |
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| ContentType | Journal Article |
| Copyright | Md. Al Amin, Md. Shamsul Arefin, Nayeema Sultana, Md. Rakibul Islam, Israt Jahan and Ayeasha Akhtar. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. |
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| SubjectTerms | Alliances Attitudes Confirmation Consumers Continuance intention Coronaviruses COVID-19 Customer services Customers Dining attitudes E-satisfaction Fast food Food Medical research Mobile food ordering apps (MFOAs) Pandemics Research design Restaurants Safety measures Sales Social distancing Software Technology Acceptance Model Usefulness |
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| Title | Evaluating the customers' dining attitudes, e-satisfaction and continuance intention toward mobile food ordering apps (MFOAs): Evidence from Bangladesh |
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