APA (7th ed.) Citation

Rosário, A., & Casaca, J. A. (2023). Relationship Marketing and Customer Retention - A Systematic Literature Review. Studies in business and economics (Romania), 18(3), 44-66. https://doi.org/10.2478/sbe-2023-0044

Chicago Style (17th ed.) Citation

Rosário, Albérico, and Joaquim A. Casaca. "Relationship Marketing and Customer Retention - A Systematic Literature Review." Studies in Business and Economics (Romania) 18, no. 3 (2023): 44-66. https://doi.org/10.2478/sbe-2023-0044.

MLA (9th ed.) Citation

Rosário, Albérico, and Joaquim A. Casaca. "Relationship Marketing and Customer Retention - A Systematic Literature Review." Studies in Business and Economics (Romania), vol. 18, no. 3, 2023, pp. 44-66, https://doi.org/10.2478/sbe-2023-0044.