Correlation-augmented Naïve Bayes (CAN) Algorithm: A Novel Bayesian Method Adjusted for Direct Marketing - Khalilpour Darzi, Mohammad Rasoul; Khedmati, Majid; Niaki, Seyed Taghi Akhavan (Applied artificial intelligence, 2021)
Keywords: Algorithms; Bayesian analysis; Classifiers; Customers; Data collection; Direct marketing; Marketing; Response rates