Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial - Sarstedt, Marko; Richter, Nicole F; Hauff, Sven; Ringle, Christian M (Journal of marketing analytics, 2024)
Keywords: Advertising; Algorithms; Artificial intelligence; Brand loyalty; Business and Management; cIPMA; Customer satisfaction; Datasets; Decision making; Importance–performance map analysis (IPMA); Least squares; Marketing; Modelling; Necessary condition analysis (NCA); Original Article; Partial least squares (PLS); PLS–SEM; Sharing economy; Social responsibility; Software; Structural equation modeling; Structural equation modeling (SEM); Technology Acceptance Model; Technology acceptance model (TAM); Structural equation modeling (SEM); Technology acceptance model (TAM); PLS–SEM; Importance–performance map analysis (IPMA); Partial least squares (PLS); cIPMA; Necessary condition analysis (NCA)