APA (7th ed.) Citation

Sarstedt, M., Richter, N. F., Hauff, S., & Ringle, C. M. (2024). Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): A SmartPLS 4 tutorial. Journal of marketing analytics, 12(4), 746-760. https://doi.org/10.1057/s41270-024-00325-y

Chicago Style (17th ed.) Citation

Sarstedt, Marko, Nicole F. Richter, Sven Hauff, and Christian M. Ringle. "Combined Importance–performance Map Analysis (cIPMA) in Partial Least Squares Structural Equation Modeling (PLS–SEM): A SmartPLS 4 Tutorial." Journal of Marketing Analytics 12, no. 4 (2024): 746-760. https://doi.org/10.1057/s41270-024-00325-y.

MLA (9th ed.) Citation

Sarstedt, Marko, et al. "Combined Importance–performance Map Analysis (cIPMA) in Partial Least Squares Structural Equation Modeling (PLS–SEM): A SmartPLS 4 Tutorial." Journal of Marketing Analytics, vol. 12, no. 4, 2024, pp. 746-760, https://doi.org/10.1057/s41270-024-00325-y.