Social network activity and contributing to an online review site - E. Goldsmith, Ronald; Pagani, Margherita; Lu, Xiaojing (Journal of research in interactive marketing, 2013)
Keywords: Consumers; Demographics; Digital media; Direct marketing; Economic models; Externality; Internet; Marketing; Marketing strategy/methods; Online; Personalisierung; Platforms; Product reviews; Social networks; Social research; Social Web; Strategy; Studies; Success; User generated content; Virales Marketing; Website; Websites; Two-sided platforms; Review web sites; Two-sided markets; Web sites; User-generated content; Social media