Insufficient discriminant validity: A comment on Bove, Pervan, Beatty, and Shiu (2009)
Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizat...
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| Published in | Journal of business research Vol. 63; no. 3; pp. 324 - 327 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
New York
Elsevier Inc
01.03.2010
Elsevier Elsevier Sequoia S.A |
| Series | Journal of Business Research |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0148-2963 1873-7978 |
| DOI | 10.1016/j.jbusres.2009.05.003 |
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| Abstract | Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis. |
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| AbstractList | Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis. [PUBLICATION ABSTRACT] Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis. |
| Author | Farrell, Andrew M. |
| Author_xml | – sequence: 1 givenname: Andrew M. surname: Farrell fullname: Farrell, Andrew M. email: a.m.farrell@aston.ac.uk organization: Marketing and Retailing Research Group, Business School, Loughborough University, Ashby Road, Loughborough, Leics LE11 3TU, UK |
| BackLink | http://econpapers.repec.org/article/eeejbrese/v_3a63_3ay_3a2010_3ai_3a3_3ap_3a324-327.htm$$DView record in RePEc |
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| Cites_doi | 10.1016/j.jbusres.2008.07.003 10.1207/s15328007sem1304_1 10.1037/0033-2909.103.3.411 10.2307/3151312 10.1287/mksc.1040.0070 10.1037/0021-9010.88.5.879 |
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| References_xml | – year: 1994 ident: bib9 article-title: Psychometric theory – year: 1989 ident: bib2 article-title: Structural equation models with latent variables – year: 2003 ident: bib4 article-title: Applied multiple regression/correlation for the behavioral sciences – volume: 13 start-page: 497 year: 2006 end-page: 519 ident: bib8 article-title: On the merits of orthogonalizing powered and product terms: implications for modeling interactions among latent variables publication-title: Struct Equ Modeling – volume: 23 start-page: 519 year: 2004 end-page: 529 ident: bib6 article-title: Multicollinearity and measurement error in structural equation models: implications for theory testing publication-title: Mark Sci – year: 2006 ident: bib7 article-title: Multivariate data analysis – volume: 62 start-page: 698 year: 2009 end-page: 705 ident: bib3 article-title: Service worker role in encouraging customer organizational citizenship behaviors publication-title: J Bus Res – volume: 18 start-page: 39 year: 1981 end-page: 50 ident: bib5 article-title: Evaluating structural equation models with unobservable variables and measurement error publication-title: J Mark Res – volume: 103 start-page: 411 year: 1988 end-page: 423 ident: bib1 article-title: Structural equation modeling in practice: a review and recommended two-step approach publication-title: Psych Bull – volume: 88 start-page: 879 year: 2003 end-page: 903 ident: bib10 article-title: Common method biases in behavioral research: a critical review of the literature and recommended remedies publication-title: J App Psychol – volume: 62 start-page: 698 issue: 7 year: 2009 ident: 10.1016/j.jbusres.2009.05.003_bib3 article-title: Service worker role in encouraging customer organizational citizenship behaviors publication-title: J Bus Res doi: 10.1016/j.jbusres.2008.07.003 – year: 2003 ident: 10.1016/j.jbusres.2009.05.003_bib4 – volume: 13 start-page: 497 issue: 4 year: 2006 ident: 10.1016/j.jbusres.2009.05.003_bib8 article-title: On the merits of orthogonalizing powered and product terms: implications for modeling interactions among latent variables publication-title: Struct Equ Modeling doi: 10.1207/s15328007sem1304_1 – volume: 103 start-page: 411 issue: 3 year: 1988 ident: 10.1016/j.jbusres.2009.05.003_bib1 article-title: Structural equation modeling in practice: a review and recommended two-step approach publication-title: Psych Bull doi: 10.1037/0033-2909.103.3.411 – year: 1994 ident: 10.1016/j.jbusres.2009.05.003_bib9 – volume: 18 start-page: 39 issue: 1 year: 1981 ident: 10.1016/j.jbusres.2009.05.003_bib5 article-title: Evaluating structural equation models with unobservable variables and measurement error publication-title: J Mark Res doi: 10.2307/3151312 – volume: 23 start-page: 519 issue: 4 year: 2004 ident: 10.1016/j.jbusres.2009.05.003_bib6 article-title: Multicollinearity and measurement error in structural equation models: implications for theory testing publication-title: Mark Sci doi: 10.1287/mksc.1040.0070 – year: 2006 ident: 10.1016/j.jbusres.2009.05.003_bib7 – volume: 88 start-page: 879 issue: 5 year: 2003 ident: 10.1016/j.jbusres.2009.05.003_bib10 article-title: Common method biases in behavioral research: a critical review of the literature and recommended remedies publication-title: J App Psychol doi: 10.1037/0021-9010.88.5.879 – year: 1989 ident: 10.1016/j.jbusres.2009.05.003_bib2 |
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| SubjectTerms | Average variance extracted Average variance extracted Discriminant validity Latent variable modeling Citizenship Correlation analysis Customer services Discriminant validity Latent variable modeling Organizational behavior Studies Validity |
| Title | Insufficient discriminant validity: A comment on Bove, Pervan, Beatty, and Shiu (2009) |
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