Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm - Amoah, John; Nutakor, Felix; Li, Jinke; Jibril, Abdul Bashiru; Sanful, Benjamin; Odei, Michael Amponsah (Management & marketing (Bucharest, Romania), 2021)
Keywords: Algorithms; Communication; Competitive advantage; emerging market; Emerging markets; financial industry; Financial institutions; Financial services; Ghana; Information technology; Innovations; low digitalized economy; Market shares; Marketing; Small & medium sized enterprises-SME; small- and medium-sized enterprises (SMEs); Social media; Social networks; Society; Strategic management