Consumer motivations for engaging with corporate social responsibility on social media - Aguirre, Claudia; Ruiz de Maya, Salvador; Palazón Vidal, Mariola; Rodríguez, Augusto (Spanish journal of marketing-ESIC, 2023)
Keywords: Collaboration; Consumers; Corporate responsibility; Corporate social responsibility; CSR communication; CSR engagement; Hypotheses; Identity signaling; Information communication; Information sharing; Personality; Personality traits; Self-enhancement; Social bonding; Social networks; Social responsibility; Websites; Mejora del auto-concepto; 身份信号; Comunicación de la RSC; Asociaciones de RSC; Self-enhancement; Mostrar una identidad deseada; Compromiso con la RSC; 企业社会责任; 社会纽带; Corporate social responsibility; CSR communication; 自我提升; Vinculación social; Social bonding; 企业社会责任传播; Responsabilidad social corporativa; 企业社会责任参与; Identity signaling; CSR engagement