Effective Context-Aware Recommendations Based on Context Weighting Using Genetic Algorithm and Alleviating Data Sparsity

• Published in: Applied artificial intelligence Vol. 34; no. 10; pp. 730 - 753
• Main Authors: Linda, Sonal, Minz, Sonajharia, Bharadwaj, K.K.
• Format: Journal Article
• Language: English
• Published: Philadelphia Taylor & Francis 23.08.2020; Taylor & Francis Ltd; Taylor & Francis Group
• Subjects: Accuracy; Automobiles; Context; Filtration; Genetic algorithms; Particle swarm optimization; Recommender systems; Sparsity; Support vector machines
• ISSN: 0883-9514; 1087-6545
• DOI: 10.1080/08839514.2020.1775011

Context-aware collaborative filtering (CACF) is an effective approach for adapting recommendations under users' specific contextual situations and aims to improve predictive accuracy for Context-aware recommender systems (CARSs). Incorporating context in recommender systems (RSs) considering the equal importance to all contextual dimensions is not appropriate for seeking an intelligent and useful recommendation. In this paper, we propose a Real-coded Genetic Algorithm (RCGA) based CARS framework that exploits contextual pre-filtering and contextual modeling paradigms into CACF with appropriate context feature weights for enhancing accuracy as well as the diversity of the recommendation list. Further to alleviate the data sparsity, an effective missing value prediction (EMVP) algorithm is applied into proposed framework. The accuracy based on RCGA is compared with other two schemes: Support Vector Machine (SVM) and Particle Swarm Optimization (PSO), and RCGA has shown better results. Experimental results based on real-world datasets have clearly established the effectiveness of our proposed CARS schemes.