The impact of perceived CSR on corporate reputation and purchase intention - Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, Francisco J (European Journal of Management and Business Economics (EJM&BE), 2019)
Keywords: Affective and cognitive satisfaction; Brand image; Brand loyalty; Brands; Causality; Competition; Competitive advantage; Confirmatory factor analysis; Consumers; Corporate image; Corporate social responsibility; Customer satisfaction; Hypotheses; Hypothesis testing; Influence; Literature reviews; Loyalty; Marketing; Measurement; Perceptions; Purchase intention; Quotas; Reputation; Reputations; Social responsibility; Stakeholders; Values