APA (7th ed.) Citation

Srinivasan, R., & Sarial-Abi, G. (2021). When Algorithms Fail: Consumers' Responses to Brand Harm Crises Caused by Algorithm Errors. Journal of marketing, 85(5), 74-94. https://doi.org/10.1177/0022242921997082

Chicago Style (17th ed.) Citation

Srinivasan, Raji, and Gülen Sarial-Abi. "When Algorithms Fail: Consumers' Responses to Brand Harm Crises Caused by Algorithm Errors." Journal of Marketing 85, no. 5 (2021): 74-94. https://doi.org/10.1177/0022242921997082.

MLA (9th ed.) Citation

Srinivasan, Raji, and Gülen Sarial-Abi. "When Algorithms Fail: Consumers' Responses to Brand Harm Crises Caused by Algorithm Errors." Journal of Marketing, vol. 85, no. 5, 2021, pp. 74-94, https://doi.org/10.1177/0022242921997082.