Web banking layout effects on consumer behavioural intentions - Vrechopoulos, Adam; Atherinos, Evagelos (International journal of bank marketing, 2009)
Keywords: Banking industry; Buying behaviour; Consumer behavior; Consumer behaviour; Design; Electronic commerce; Hypotheses; Instore layout; Laboratories; Studies; Technology Acceptance Model; Virtual banking; Web site design; Design; Buying behaviour; Virtual banking; Consumer behaviour; In-store layout