Monetary Incentives and Mail Questionnaire Response Rates - Paolillo, Joseph G.P.; Lorenzi, Peter (Journal of advertising, 1984)
Keywords: Advertising research; Educational administration; Financial incentives; Group incentives; Incentives; Lotteries; Mail; Monetary incentives; Opinion polls; Personal profiles; Polls & surveys; Premiums; Productivity incentives; Public opinion; Questionnaires; Research Notes and Communications; Response rates; Statistical analysis