Monetary Incentives and Mail Questionnaire Response Rates
An experiment involving 400 randomly selected professionals from the midwestern United States indicated that the response rate to a mail questionnaire was significantly increased by the use of an enclosed one dollar incentive. Promised incentives of two dollars and entry into a lottery with awards o...
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| Published in | Journal of advertising Vol. 13; no. 1; pp. 46 - 48 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Provo
Taylor & Francis Group
01.01.1984
Board of Directors, American Academy of Advertising Taylor & Francis Ltd |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0091-3367 1557-7805 |
| DOI | 10.1080/00913367.1984.10672874 |
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| Abstract | An experiment involving 400 randomly selected professionals from the midwestern United States indicated that the response rate to a mail questionnaire was significantly increased by the use of an enclosed one dollar incentive. Promised incentives of two dollars and entry into a lottery with awards of fifty dollars, thirty dollars, and twenty dollars in return for a completed questionnaire did not significantly change the response rate to the mail questionnaire relative to the no incentive (control) group response rate. The two dollar promised incentive group had a higher response rate than the lottery-type promised incentive group with prizes of fifty, thirty, and twenty dollars. |
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| AbstractList | A study was conducted to assess the effects of varying monetary incentives on mail survey response rate. A random sample of 400 Midwestern professionals was divided into 4 groups and mailed surveys which varied by: 1. no monetary incentive for survey return, 2. the inclusion of a $1 incentive to encourage response, 3. the promise of a $2 incentive for returning the survey, and 4. the promise of entry in a lottery for prizes of $50, $30, and $20 for returning the completed survey. Subjects receiving the enclosed $1 incentive exhibited the highest response rate, followed by those promised $2 for returning the completed survey. Subjects in the no incentive condition exhibited a somewhat higher response rate than those in the lottery condition, who had the lowest response rate. These results suggest that monetary incentives are effective in increasing mail survey response rates, with immediate incentives of lesser value being more effective than larger promised incentives. An experiment involving 400 randomly selected professionals from the midwestern United States indicated that the response rate to a mail questionnaire was significantly increased by the use of an enclosed one dollar incentive. Promised incentives of two dollars and entry into a lottery with awards of fifty dollars, thirty dollars, and twenty dollars in return for a completed questionnaire did not significantly change the response rate to the mail questionnaire relative to the no incentive (control) group response rate. The two dollar promised incentive group had a higher response rate than the lottery-type promised incentive group with prizes of fifty, thirty, and twenty dollars. |
| Author | Lorenzi, Peter Paolillo, Joseph G.P. |
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| Cites_doi | 10.1037/h0036457 10.2307/3151093 10.1086/268203 10.1086/268140 10.1086/268085 10.2307/3150900 10.1086/268201 10.2307/3149705 |
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| Copyright | Copyright Taylor & Francis Group, LLC 1984 Copyright 1984 American Academy of Advertising Copyright American Academy of Advertising 1984 |
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| Snippet | An experiment involving 400 randomly selected professionals from the midwestern United States indicated that the response rate to a mail questionnaire was... A study was conducted to assess the effects of varying monetary incentives on mail survey response rate. A random sample of 400 Midwestern professionals was... |
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| SubjectTerms | Advertising research Educational administration Financial incentives Group incentives Incentives Lotteries Monetary incentives Opinion polls Personal profiles Polls & surveys Premiums Productivity incentives Public opinion Questionnaires Research Notes and Communications Response rates Statistical analysis |
| Title | Monetary Incentives and Mail Questionnaire Response Rates |
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