APA (7th ed.) Citation

Dimitriu, R., Warlop, L., & Samuelsen, B. M. (2017). Brand extension similarity can backfire when you look for something specific. European journal of marketing, 51(5/6), 850-868. https://doi.org/10.1108/EJM-09-2015-0662

Chicago Style (17th ed.) Citation

Dimitriu, Radu, Luk Warlop, and Bendik Meling Samuelsen. "Brand Extension Similarity Can Backfire When You Look for Something Specific." European Journal of Marketing 51, no. 5/6 (2017): 850-868. https://doi.org/10.1108/EJM-09-2015-0662.

MLA (9th ed.) Citation

Dimitriu, Radu, et al. "Brand Extension Similarity Can Backfire When You Look for Something Specific." European Journal of Marketing, vol. 51, no. 5/6, 2017, pp. 850-868, https://doi.org/10.1108/EJM-09-2015-0662.