Consumer purchase of halal certified product: a quantitative systematic literature review

• Published in: Journal of Islamic marketing Vol. 14; no. 6; pp. 1397 - 1416
• Main Author: Fauzi, Muhammad Ashraf
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 11.05.2023; Emerald Group Publishing Limited
• Subjects: Consumer behavior; Halal food; Literature reviews; Muslims; Purchasing; Malaysia; Quantitative; Religiosity; Muslim and nonMuslim consumer; Halal certified product
• ISSN: 1759-0833; 1759-0833; 1759-0841
• DOI: 10.1108/JIMA-09-2021-0299

Purpose This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of halal-certified products in top-tier journals have been identified according to the recommended systematic literature review methodology. Design/methodology/approach A systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of halal-certified products. Findings There are five research streams extracted from this systematic review, halal study context, theories adapted, covariance-based-structural equation modeling (SEM) vs partial least square-SEM, Muslim vs nonMuslim consumer and role of religiosity. Despite the growing interest in the quantitative approach in consumer purchase behavior in halal-certified products, scholars in halal consumer studies must have a greater extent of work. These include incorporating diverse theories in the framework, an advanced SEM approach, and relevant determinants to capture consumer purchasing of halal-certified products in the highly anticipated and profitable Muslim market. Research limitations/implications Findings would help researchers in halal studies to consider and contemplate critical issues, according to the research stream presented in this review. Originality/value To the best of the authors’ knowledge, this study is the first review of quantitative studies on consumer purchases of halal-certified products.