Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda
Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant...
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| Published in | Journal of sensor and actuator networks Vol. 11; no. 3; p. 30 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Basel
MDPI AG
01.09.2022
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| Subjects | |
| Online Access | Get full text |
| ISSN | 2224-2708 2224-2708 |
| DOI | 10.3390/jsan11030030 |
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| Abstract | Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles. |
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| AbstractList | Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles. |
| Author | Dias, Joana Carmo Rosário, Albérico Travassos |
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| SubjectTerms | Additive manufacturing Augmented reality Bibliometrics Big Data Cloud computing connectivity Consumers Customers Cybersecurity Data analysis Digitization Horizontal integration Industry 4.0 Information communication Innovations Internet of Things Literature reviews Marketing Performance management Principles Scientific papers Social research Technological change technologies Technology Value chain |
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| Title | Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda |
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