Clonal selection algorithms for optimal product line design: A comparative study

•23 Clonal selection algorithm (CSA) variants for product line design (PLD) are proposed.•CSAs’ performance is assessed using real and simulated data.•CSAs perform on different objectives.•The efficiency of CSAs against the state-of-the-art solvers is presented.•CSAs constitute an attractive alterna...

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Published inEuropean journal of operational research Vol. 298; no. 2; pp. 585 - 595
Main Authors Pantourakis, Michail, Tsafarakis, Stelios, Zervoudakis, Konstantinos, Altsitsiadis, Efthymios, Andronikidis, Andreas, Ntamadaki, Vasiliki
Format Journal Article
LanguageEnglish
Published Elsevier B.V 16.04.2022
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Online AccessGet full text
ISSN0377-2217
1872-6860
DOI10.1016/j.ejor.2021.07.006

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Abstract •23 Clonal selection algorithm (CSA) variants for product line design (PLD) are proposed.•CSAs’ performance is assessed using real and simulated data.•CSAs perform on different objectives.•The efficiency of CSAs against the state-of-the-art solvers is presented.•CSAs constitute an attractive alternative approach to the PLD problem. Product design constitutes a critical process for a firm to stay competitive. Whilst the biologically inspired Clonal Selection Algorithms (CSA) have been applied to efficiently solve several combinatorial optimization problems, they have not yet been tested for optimal product lines. By adopting a previous comparative analysis with real and simulated conjoint data, we adapt and compare in this context 23 CSA variants. Our comparison demonstrates the efficiency of specific cloning, selection and somatic hypermutation operators against other optimization algorithms, such as Simulated Annealing and Genetic Algorithm. To further investigate the robustness of each method to combinatorial size, we extend the previous paradigm to larger product lines and different optimization objectives. The consequent performance variation elucidates how each operator shifts the search focus of CSAs. Collectively, our study demonstrates the importance of a fine balance between global and local search in such combinatorial problems, and the ability of CSAs to achieve it.
AbstractList •23 Clonal selection algorithm (CSA) variants for product line design (PLD) are proposed.•CSAs’ performance is assessed using real and simulated data.•CSAs perform on different objectives.•The efficiency of CSAs against the state-of-the-art solvers is presented.•CSAs constitute an attractive alternative approach to the PLD problem. Product design constitutes a critical process for a firm to stay competitive. Whilst the biologically inspired Clonal Selection Algorithms (CSA) have been applied to efficiently solve several combinatorial optimization problems, they have not yet been tested for optimal product lines. By adopting a previous comparative analysis with real and simulated conjoint data, we adapt and compare in this context 23 CSA variants. Our comparison demonstrates the efficiency of specific cloning, selection and somatic hypermutation operators against other optimization algorithms, such as Simulated Annealing and Genetic Algorithm. To further investigate the robustness of each method to combinatorial size, we extend the previous paradigm to larger product lines and different optimization objectives. The consequent performance variation elucidates how each operator shifts the search focus of CSAs. Collectively, our study demonstrates the importance of a fine balance between global and local search in such combinatorial problems, and the ability of CSAs to achieve it.
Author Pantourakis, Michail
Zervoudakis, Konstantinos
Altsitsiadis, Efthymios
Andronikidis, Andreas
Tsafarakis, Stelios
Ntamadaki, Vasiliki
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Keywords Product line design
Or in marketing
Combinatorial optimization
Clonal selection algorithm
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Snippet •23 Clonal selection algorithm (CSA) variants for product line design (PLD) are proposed.•CSAs’ performance is assessed using real and simulated data.•CSAs...
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SubjectTerms Clonal selection algorithm
Combinatorial optimization
Or in marketing
Product line design
Title Clonal selection algorithms for optimal product line design: A comparative study
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