Key success factors for online auctions: Analysis of auctions of fashion clothing

► This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing. ► The evaluation model are generalized into four dimensions, 15 strategy subjects and 63 key performance indicators. ► The analytical network process (ANP) is utilized to determine th...

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Published inExpert systems with applications Vol. 38; no. 6; pp. 7774 - 7783
Main Authors Yang, Chang-Lin, Huang, Rong-Hwa
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.06.2011
Subjects
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ISSN0957-4174
1873-6793
DOI10.1016/j.eswa.2010.12.130

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Abstract ► This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing. ► The evaluation model are generalized into four dimensions, 15 strategy subjects and 63 key performance indicators. ► The analytical network process (ANP) is utilized to determine the weight of each criterion. This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing to help prospective online auction sellers to develop effective online auction operation strategies. The evaluation model are generalized into four dimensions, 15 strategy subjects and 63 key performance indicators in the evaluation model. The four dimensions of the evaluation model are internet environment, customer, learning and innovation, and internal business process. An expert questionnaire is utilized to gather the opinions of scholars, online auction sellers and online auction buyers to revise the various indicators of the performance evaluation system. The analytical network process (ANP) is utilized to determine the weight of each criterion in the generation of the performance model associated with the evaluation system.
AbstractList This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing to help prospective online auction sellers to develop effective online auction operation strategies. The evaluation model are generalized into four dimensions, 15 strategy subjects and 63 key performance indicators in the evaluation model. The four dimensions of the evaluation model are internet environment, customer, learning and innovation, and internal business process. An expert questionnaire is utilized to gather the opinions of scholars, online auction sellers and online auction buyers to revise the various indicators of the performance evaluation system. The analytical network process (ANP) is utilized to determine the weight of each criterion in the generation of the performance model associated with the evaluation system.
► This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing. ► The evaluation model are generalized into four dimensions, 15 strategy subjects and 63 key performance indicators. ► The analytical network process (ANP) is utilized to determine the weight of each criterion. This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing to help prospective online auction sellers to develop effective online auction operation strategies. The evaluation model are generalized into four dimensions, 15 strategy subjects and 63 key performance indicators in the evaluation model. The four dimensions of the evaluation model are internet environment, customer, learning and innovation, and internal business process. An expert questionnaire is utilized to gather the opinions of scholars, online auction sellers and online auction buyers to revise the various indicators of the performance evaluation system. The analytical network process (ANP) is utilized to determine the weight of each criterion in the generation of the performance model associated with the evaluation system.
Author Huang, Rong-Hwa
Yang, Chang-Lin
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Keywords Online auction
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Fashion clothing industry
Key performance indicators
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Snippet ► This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing. ► The evaluation model are generalized...
This study presents a model for evaluating the critical successful factors of online auctions of fashion clothing to help prospective online auction sellers to...
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SubjectTerms Analytical network process
Business
Expert systems
Fashion clothing industry
Indicators
Internet
Key performance indicators
Mathematical models
On-line systems
Online
Online auction
Strategy
Title Key success factors for online auctions: Analysis of auctions of fashion clothing
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