Product Aesthetic Design: A Machine Learning Augmentation - Burnap, Alex; Hauser, John R.; Timoshenko, Artem (Marketing science (Providence, R.I.), 2023)
Keywords: Aesthetics; Augmentation; Automotive engineering; Consumers; Design; generating new products; generative adversarial networks; Machine learning; Motor car industry; Neural networks; prelaunch forecasting; product development; Sales; Sport utility vehicles; variational autoencoders