Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games - Yin, Junming; Feng, Yue (Katherine); Liu, Yong (Marketing science (Providence, R.I.), 2025)
Keywords: Attention; attention mechanism; behavioral dynamics; Computer & video games; Consumer behavior; Consumption; Content management; digital content consumption; Digital technology; Individual differences; marked point process; Marketing; Neural networks; Online advertising; recurrent neural network; Segmentation; Sports; Time use; video game