Developing a model for an agile supply chain in pharmaceutical industry - Mehralian, Gholamhossein; Zarenezhad, Forouzandeh; Rajabzadeh Ghatari, Ali (International journal of pharmaceutical and healthcare marketing, 2015)
Keywords: 21st century; Agile manufacturing; Business competition; Chronic illnesses; Competition; Competitive advantage; Customer services; Customers; Decision making; Drug stores; Flexibility; Globalization; Manufacturing; Marketing; Marketing strategy/methods; Pharmaceutical industry; Pharmaceuticals; Quality; Social responsibility; Supply & demand; Supply chain management; Supply chains; Pharmaceutical supply chain; Supply chain management; Agility