Association Rules Extraction for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm - Silva, Jesus; Varela, Noel; Borrero López, Luz Adriana; Rojas Millán, Rafael Humberto (Procedia computer science, 2019)
Keywords: Apriori algorithm; Association Rules Extraction; CRISP-DM methodology; data mining; marketing; SMEs; Apriori algorithm; marketing; Association Rules Extraction; CRISP-DM methodology; data mining; SMEs