Analyzing multiple pricing decisions for substitutes under stochastic demand: An experiment
This study investigates how individuals choose prices for two substitutes under stochastic demand in an airline setting. We design two treatments: “symmetrical” and “asymmetrical,” meaning the demand distribution of the two flights having the same size of support or not. Several insights are obtaine...
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| Published in | Managerial and decision economics Vol. 43; no. 5; pp. 1351 - 1361 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Chichester
Wiley Periodicals Inc
01.07.2022
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| Subjects | |
| Online Access | Get full text |
| ISSN | 0143-6570 1099-1468 |
| DOI | 10.1002/mde.3459 |
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| Abstract | This study investigates how individuals choose prices for two substitutes under stochastic demand in an airline setting. We design two treatments: “symmetrical” and “asymmetrical,” meaning the demand distribution of the two flights having the same size of support or not. Several insights are obtained. First, the decision makers' price choices are closer to the theoretical benchmarks in the symmetrical setting. Next, the subjects do not want to overprice and fly with empty seats, exhibiting “loss aversion with reference point.” Finally, the subjects often treat the flights as independent rather than interrelated and price them separately, using an anchoring‐and‐adjusting heuristic. |
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| AbstractList | This study investigates how individuals choose prices for two substitutes under stochastic demand in an airline setting. We design two treatments: “symmetrical” and “asymmetrical,” meaning the demand distribution of the two flights having the same size of support or not. Several insights are obtained. First, the decision makers' price choices are closer to the theoretical benchmarks in the symmetrical setting. Next, the subjects do not want to overprice and fly with empty seats, exhibiting “loss aversion with reference point.” Finally, the subjects often treat the flights as independent rather than interrelated and price them separately, using an anchoring‐and‐adjusting heuristic. |
| Author | Büyükboyacı, Mürüvvet Ayvaz‐Çavdaroğlu, Nur |
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| Title | Analyzing multiple pricing decisions for substitutes under stochastic demand: An experiment |
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