The interaction of social influence and message framing on children’s food choice - Khan, Huda; Lee, Richard; Khan, Zaheer (European journal of marketing, 2022)
Keywords: Between-subjects design; Chronic illnesses; Compliance; Developing countries; Diabetes; Education; Food; Health care; LDCs; Literature reviews; Obesity; Peers; Public health; Schools; Social marketing; Teachers; Pakistan; Childhood obesity; Conformance influence; Proscriptive message; Compliance influence; Prescriptive message