Identifying online user discourses triggered by destination stakeholder reactions - Pikkemaat, Birgit; Pachucki, Christoph; Scholl-Grissemanne, Ursula (Tourism review (Association internationale d'experts scientifiques du tourisme), 2025)
Keywords: Behavior; Communication; Consumers; Electronic newspapers; Social networks; Stakeholders; Tourism; User generated content; codestrucción de marca; Brand cocreation; discursos del usuario en línea; comunicación de destino; Tourism stakeholders; Brand codestruction; Online user discourses; grupos de interés turísticos; cocreación de marca; 目的地传播、旅游利益相关者、品牌共创、品牌共建、在线用户话语; Destination communication