The arithmetic complexity of online grocery shopping: the moderating role of product pictures - Desrochers, Camille; Léger, Pierre-Majorique; Fredette, Marc; Mirhoseini, Seyedmohammadmahdi; Sénécal, Sylvain (Industrial management + data systems, 2019)
Keywords: Arithmetic; Attitudes; Browsing; Consumer behavior; Consumers; Decision making; Decisions; Diagnostic systems; Electronic commerce; Hypotheses; Influence; Memory; Packaged goods; Pictures; Recipes; Self control; Shopping; Standard deviation; Supermarkets; Task complexity; Websites; Human computer interaction; Uncertainty; Attitude towards the site; Online grocery; Electronic commerce; Eyetracking; Arithmetic complexity; Pupil dilation; Visual attention