Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers
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| Published in | ESP Today Vol. 11; no. 2; pp. 261 - 279 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
2023
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| Online Access | Get full text |
| ISSN | 2334-9050 2334-9050 |
| DOI | 10.18485/esptoday.2023.11.2.4 |
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| Author | Engberg, Jan Maier, Carmen Daniela |
|---|---|
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| StartPage | 261 |
| Title | Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers |
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